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02 · Verizon

Verizon Gizmo Watch

A smartwatch worn by a six-year-old and bought, set up and trusted by a parent.

Gizmo Watch screens: AI assistant, weather, alerts, video calling and texting, water lock and to-do lists
Ask & Learn · Weather · Alerts · Video calling · Water lock · To-do lists
My role
Lead / Principal Experience Designer across Gizmo Watch 2, 3 and 4, with my deepest involvement on Gizmo Watch 4: end-to-end UX/UI architecture, hardware-software interaction, on-watch OS navigation and the GizmoHub companion app. Also authored the UX analysis and product roadmap.
Scale
700K+ active parent accounts managing 2M+ connected family contacts

The problem

The watch is worn by a child but bought, configured and trusted by a parent. Every new feature had to be simple enough for a six-year-old's wrist and clear enough to earn a parent's confidence from the companion app.

Key decisions

  1. Design every feature as a pair. Each feature (Ask & Learn AI assistant, weather, alerts, video calling and texting, water lock, to-do lists) has an on-watch interaction and a GizmoHub counterpart for the parent, designed together.
  2. Keep the wrist simple and put control with the parent. The watch shows a child only what they need in the moment. Setup, rules and trusted contacts (up to 10–20 per watch, including multiple guardians) live in GizmoHub.
  3. Design for a child who grows. The feature set extends the watch's useful life as children age into it, instead of being outgrown in a year.

Outcome

ForbesBest Kids Smartwatch Overall, Gizmo Watch 4 (2026)
2019GOOD DESIGN Award, GizmoWatch
2023Red Dot Award, Gizmo Watch 3

Forbes Vetted named the Gizmo Watch 4 its Best Kids Smartwatch Overall in 2026 after hands-on family testing. The ecosystem serves 700K+ active parent accounts managing more than 2M connected family contacts. The GizmoWatch won a GOOD DESIGN Award in 2019, and Gizmo Watch 3 and Gizmo Watch 3 Adventure won a Red Dot Award in 2023 for child-oriented UX/UI design and integrated safety features.

Let's talk.

Open to Staff, Principal, Lead and Director product design roles, and to consulting engagements. Available to travel for meetings and events as needed.

Email
rick.hollandsworth@outlook.com
Phone
+1 (201) 404-5031
LinkedIn
rickhollandsworth ↗
Résumé
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