Principal / Staff Product Designer · 15+ years

Trading floors to family wrists.

I design high-stakes products for the people who depend on them: FX trading screens at EBS BrokerTec, including EBS Direct FX Forwards at $41B a day, and Verizon's connected-family apps and wearables, where every product serves two people at once. Most recently I led a 30-person design organization across Verizon's consumer portfolio.

20MSubscribers reachedVerizon consumer portfolio
30Person design org ledVerizon Family · 5 product squads
$41BDaily volume, FX ForwardsEBS Direct trading screen
5×Best Broker, Spot FXEBS BrokerTec, consecutive years
Shipped for Verizon EBS BrokerTec JPMorgan Chase Private Bank Citigroup BNY Mellon KPMG

Selected work

Five case studies
05 · Self-directed, 2026

FinFront UI SDK

One designer, five financial verticals, 75 components, and no room for drift between the docs and the product. Built Claude-first.

75Live, documented components
5Working sector prototypes
17User roles designed for
Read the case study
Earlier work

Selected engagements before Verizon and EBS. Details on request.

  • JPMorgan Chase Private BankUnified legacy banker tools into one single sign-on workstation
  • Citigroup Prime FinancePortal architecture and integration into Citi Velocity
  • BNY Mellon / PershingAVP, Multimedia Design; led a 10-person team on flagship brokerage platforms
  • EBS BrokerTecWatch EBS mobile market data, validated with traders

About

Springfield, MO
Rick Hollandsworth

I'm a hands-on Principal Product Designer with more than 15 years in telecom and financial services, and I've led teams when the work called for it. My work sits where mistakes are expensive: a trader acting on a price, or a parent trusting a watch on their child's wrist.

At Verizon I managed a 30-person cross-functional design organization across five product squads to consolidate and launch the unified Verizon Family app. After launch, as a new Director took over the team, I moved back into a hands-on Principal role. My work spanned a consumer portfolio that reached more than 20 million subscribers, including 5G Home Internet, Verizon Cloud, Verizon Family, Verizon Protect and the Gizmo and Care Smart wearables. Before that I spent five years at EBS BrokerTec designing FX trading interfaces, and earlier designed for JPMorgan Chase Private Bank, Citigroup, KPMG and BNY Mellon.

I lead by giving designers ownership of hard problems, pushing for testing with real users, and getting design into the room before requirements are set. Today I use AI tools (Claude, Gemini, NotebookLM, Figma Make) for research synthesis and fast interactive prototyping.

Focus

Complex financial interfaces, multi-user consumer ecosystems, design systems, design leadership

Education

Pratt Institute, BFA (Honors), Computer Graphics & Interactivity

Certifications

Claude 101 (Anthropic, 2026) · Claude Design Fundamentals (SkillsBooster Academy, 2026) · Google AI Professional Certificate · ACI Dealing Simulation

Recommendations

From managers, peers and direct reports

"Rick Hollandsworth is a valuable leader on the Family Design team, demonstrating commitment and strong engagement with the unified Verizon Family app throughout its development. He champions the customer's needs and upholds solution quality, ensuring that quality benchmarks are consistently met and aligned with design standards. Throughout the year, Rick has strengthened relationships with Product and Technology partners, fostering greater collaboration and better processes. He's adapted to evolve our sprint design process with earlier design involvement to help establish requirements and set up more frequent touchpoints to better support our designers. He effectively manages the often dynamic and at times high-pressure situations with tight deadlines, and shifting priorities, driving impactful solutions while effectively negotiating project constraints and stakeholder expectations. He's supported the overall success of the broader Product Design team, as he has played a key role in recruiting, hiring, and onboarding new members, and helping establishing a strong and cohesive team."

Paul LafataDirector of Family ProductsVerizon · Manager · Performance review, Dec 2024

"Rick excels at providing guidance while fostering independence. During a recent challenging project involving feature accuracy due to shifts in user technology, Rick supported me as I proposed solutions, identified touchpoints, and worked through dependencies. Rather than being prescriptive, he encouraged me to take ownership of the problem while offering thoughtful support. This approach enabled explorations that framed the problem and offered solutions holistically."

"Rick's support for exploration and iteration, especially with complex projects, is one of his greatest strengths. He creates space for designers to take ownership of problems and develop diverse, innovative solutions, empowering the team with motivation and confidence in their work."

Melissa ClarkeVerizon · Direct report · Performance review, Dec 2024

"Rick continues to be an important leader for the +Protect portfolio. He has taken ownership and accountability to ensure business expectations are met from a delivery standpoint, while also ensuring that his team gets support in form of guidance, feedback and mentorship."

"This past year, Rick has made great progress in building trust and deepening the relationships with key stakeholders and partners. He helped establish better ways of collaborating across multiple groups and opening up communications. Rick and his team have made a crucial contribution around Individual Profiles, Brand 3.0 expansion, and work around the Security Dashboard as a foundation for a future +Protect Dashboard."

"In 2022 Rick took on the mentorship of a designer outside of his team and he has helped them to grow and progress in their career. Rick continues to be a key partner in hiring new talent as well as getting them up-to-speed on product as well as organizational intricacies."

Horst FrankenbergerSr. Manager - Experience DesignVerizon · Manager · Performance review, Dec 2022

"Rick was an awesome teammate to work with on the 5G Home project, one of Verizon's top initiatives in 2018 to being the first to launch 5G. He brought his A game to every meeting and went above and beyond his role to ensure the success of the project. As a colleague who was senior to me, Rick always made me feel like an equal when we collaborated and gave me meaningful career advice. Rick is truly a defender of users. He has a deep understanding of the business and pushes for solutions that puts users first."

Avegail TizonPharmacy & Healthcare UXVerizon · Same team · LinkedIn, Mar 2019
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"Rick has always been an advocate for more user testing. This is a critical part of the design process and has always proven useful when incorporated into the Family project. The team has had great success when testing new features and the design has always improved after receiving user feedback."

Chris CiafardiniVerizon · Agency designer on Rick's team · Performance review, Dec 2024

"Throughout 2019 Rick has taken on more of a leading role within the design team as well as cross functional teams. He is well respected for his collaborative and thorough work style, his knowledge, and thoughtfulness. He is always on top of things and frequently suggests improvements proactively. Rick has helped business partners to better understand and adopt a user-centered, data-driven product development approach. Rick also helped to develop and socialize a more effective and efficient product development process to improve collaboration and efficiency. He managed through challenging times when the team was drastically understaffed by taking on more responsibilities. He was always willing to jump in and help where needed."

Horst FrankenbergerSr. Manager - Experience DesignVerizon · Manager · Performance review, Dec 2019

"Rick is a reliable and participating team member. He relentlessly negotiates with our IT partners to provide the best experience. He always has his eye on the customer. As a CX team member, he is very dedicated to the best customer experience. His familiarity with the equipment and networks enabled him to evaluate all outcomes. He also looked at competition to arrive at the best course for VZW."

"He was readily available to his cross-functional team. Whenever anyone on the team had questions, he was there to answer them. He delivered designs across all digital platforms and communicated them in a constructive way that was easily understandable to align with the requirements/user stories being delivered to IT. He stays on top of his deliveries. Also, the format & file structure for final designs uploaded to Zeplin simplified the process & made it easy to locate specific screens."

John R. DevanneyDirector of Experience Design, 5G & New Consumer ProductsVerizon · Manager · Performance review, Dec 2018

"From day 1 Rick stepped in and blended in very nicely with the culture of our team. He has been a huge asset since he started. In little time, it became clear that Rick is fearless with taking on new projects. He excels at taking on a chaotic and daunting task… organizing it and making it happen."

"Rick took it up on himself to spread his knowledge of the Axure system to the entire team. Rick was not asked to do this.. he took it upon himself to improve our team's process. Rick held 2 sessions that were open to the entire team to train them on tips and tricks in the program. This showed Rick's dedication to better the team and use the tools to their full capacity to make our work easier and more streamlined."

"A project that deserves specific recognition is Rick's dedication to developing a 'best-in-class' Customer Journey for the upcoming 5G Initial / Full Commercial Launch. This initial /full launch is so valuable to the future of Verizon. Rick worked very hard in little time to take an existing 4G Home Fusion Customer Journey document and modify for our 5G initial / full rollout. This required Rick to come up to speed quickly on both products and work over the 2017 holiday season to meet the aggressive deliverable date."

Brian McGeeSr. Manager - Experience DesignVerizon · Manager · Performance review, Dec 2017

"I worked with Rick at EBS BrokerTec for approximately 4 years. Rick has always impressed me with his level of professionalism. He is always looking to improve upon his own knowledge by educating himself with the most recent trends in his field. With his various knowledge and creativity he constructs intuitive clear designs. He is relentless in creating the proper interface for the end user, he will ask many pertinent questions and ensure end users are providing valuable input. Rick has been a key contributor into EBS BrokerTec new front end which is highly intuitive and on the forefront of trading interfaces. He is a key contributor to the success of new products. He will be a key contributor to the success of any organization in need of a highly skilled user interface expert."

Douglas NevistichSenior Director Product Manager - FX Quote Driven Market at CME GroupEBS · Same team · LinkedIn, May 2017

"Rick is a talented and creative UX resource. He develops and challenges ideas and is always passionate about his work. Rick is an asset in every team and works extremely well collaborating both with business and technology personnel as required. I have no hesitation in recommending Rick."

Nichola HunterHead of EBS Product ManagementEBS · Manager · LinkedIn, Apr 2017

"I have had the pleasure of working with Rick on several major initiatives. His creativity and innovative spirit is matched by his professionalism and dedication to get projects completed. He has the ability to work closely with the business heads to translate their requirements into a workable blueprint for the development leads to implement. One of Rick's best attributes is attention to detail, even while working on an aggressive timetable for delivery. His work ethic and experience would make an excellent asset to any organization."

Peter CapuanoHead of Product Delivery at NEXEBS · Different team · LinkedIn, Mar 2017

"I have seen some of Rick's outstanding design work at EBS. He did a fantastic job on several strategic, time challenged product design efforts and some of them involved new, ground breaking experience in foreign exchange trading systems. He has excellent skills and knowledge in user interfaces, prototype designing for various forms of application delivery including high performing web apps. I have seen his work first hand, top notch!! He strives for the best."

Srinivas KProduct Leader | Consumer & Data Platforms · Digital Commerce · Supply ChainCiti · Different team · LinkedIn, Aug 2015

"Rick reported into me on a portal strategy project for a large financial services firm. During this engagement, he was required to stretch beyond his normal site design role, to one in which he needed to develop and communicate a set of usability recommendations to a business audience. I was quite impressed by Rick's ability to grow into this broader consultative role, and his willingness to seek out, internalize and apply constructive feedback. This is indicative of Rick's strong desire to continuously learn and grow professionally."

Scott LeavittRetired on a lake when not exploring wild places @ the world…LDS · Manager · LinkedIn, Jan 2010

"I worked with Rick at iNautix/Pershing/Bank of New York Mellon over several years. We have worked together on several projects, including the integration of Apple and Windows networks. Rick is a very enthusiastic technologist and it shows in his work. He is a team player and his positive attitude made him a welcomed member on any project team. He was also a well respected member of the design team for his technical and organizational skills. It is my pleasure to recommend Rick."

Andy SurujnarineStrategic IT Leader | AI, Cloud & Cybersecurity | Turning Emerging Tech Into Business ValueBNY Mellon · Different team · LinkedIn, Jul 2009

"Rick was a key user experience contributor and valued collaborator on our project team. He successfully balanced innovation and UX best practices while meeting the requirements of the client. Rick is just an all around great team member."

Charlie MonicaPrincipal Consultant at Self EmployLDS · Same team · LinkedIn, Mar 2009

"I had the pleasure of working with Rick at LDS. He is a very detail oriented person strict to notice on details conforming to the UX best practices, a huge requirement for his profession. He is amiable and easy to work with. I have seen him work on a project with due diligence working beyond what is required of him making sure that the specs of the project and the deadline are met ahead of time. I definitely recommend him. He will be a valuable asset to any corporate organization."

Leo Primero, PhDUX/UI Design Specialist & EducatorLDS · Same team · LinkedIn, Mar 2009

"While I only worked with Rick for a short while, it was evident that he has a unique combination of deep-rooted technical, analytical and usability/user experience design skills that I, as a project manager, do not often see in a single project team member."

"Rick can readily analyze business requirements, interpret user experience requirements, overlay respective best practices and subsequently recommend a design and determine its techincal feasibility. His usability experience is also advantageous in that he, alone, can plan and conduct user-based design validations (one-on-one, focus group, etc.), and subsequently recommend remediation solutions."

"Rick also has a warm, friendly personality that clients and colleagues will feel comfortable with in a working environment."

Joseph FleschAdvisor, difference-maker and do-er for companies and their leaders and teamsLDS · Same team · LinkedIn, Mar 2009

"Rick is a detail-oriented user experience expert, but he does not lose sight of the big picture where business needs are concerned. He knows his experience method and when to apply them. I know his collaborative approach to design—involving clients in the design process—won him the respect of many a client. He's a first-rate professional, who takes his work seriously, but also prizes the interpersonal relationships that help get the work done. I'd be thrilled to work with him again."

Christopher KorintusDesign research powering digital transformation.LDS · Same team · LinkedIn, Mar 2009

"I had the pleasure of working with Rick on a SharePoint project where Rick did a significant part of the user experience design. It was a tough job because he replaced someone who had bounced off the project without notice and Rick had to pick up where the other designer had left off. I was amazed at the speed at which Rick came up to speed and the fluency with which he blended his own ideas with the current flow of the project. Rick is a very talented guy. On top of that, Rick is a total professional. I saw him work with some very difficult people and always with a smile and in a very professional manner. It would be a pleasure to work with Rick again and were I in a position to hire a User Experience Senior level or team lead, Rick would be at the top of my list."

Michael BierlyHealth insurance for individuals and small groups.LDS · Different team · LinkedIn, Mar 2009

"Rick is a talented, dependable and highly professional graphic designer and web developer. As Skyworks' first Art Director, his work was instrumental in building relationships with many early Fortune 500 clients. I would not hesitate to hire Rick again. He's a class act."

Garry KitchenPresident/CEO and Co-founderSkyworks Interactive, Inc. · Senior colleague · LinkedIn, May 2008

"I've worked with Rick Hollandsworth for many years at Pershing. I found him to be an exceptionally talented and driven co-worker."

"I would strongly recommend Rick to any organization. He is an honest worker and would be a great asset to anyone's team."

Marcus IorioVP Pershing LLCBNY Mellon · Different team · LinkedIn, May 2008

"This memo is to recommend Rick Hollandsworth as an employee to your organization. I was the Vice President of Training for the Pershing Technology Group and have worked with Rick on Multimedia projects. Rick assisted the training department with the many elearning initiatives. He is very talented and creative which helped us to deliver the media to the clients quickly and accurately. He was great to work with and met his deadlines timely."

"Rick is a "self-starter" and is highly motivated to achieve his goals. I am always impressed with Rick's integrity, responsibility and dependability. He has a positive attitude and always displays a generous level of excitement in all endeavors, even under the most difficult or stressful situations."

"Rick has strong inter-personal skills in developing business relationships with internal IT groups, Vendors and Business Managers. He is a team player and can bring energy to the group to get the most difficult tasks done."

"Please accept this note as the highest recommendation for Rick. He will be an asset to your department and organization."

Colleen M. ConnellDigital Literacy Coordinator at the Plainfield Public LibraryBNY Mellon · Different team · LinkedIn, Apr 2008

"Rick and I work in partnership to cater to businesses with UI needs. He is a very talented individual and a very good team-mate. He has set the bar high for perfection and always shoots for the best UI solution. He uses his previous experience in the UI domain in a perfect situation. He has an abundance of innovative ideas to handle various situations. He has been very helpful and positive. We have been a successful partnership in terms of work distribution, problem solving, and discussing design solutions and taking decisions on UI standards. Besides, I do want to mention that he is a very good human being, kind and warm hearted."

Shilpa PatangeDesign Evangelist | Design Thinking Champion | Innovator in User-Centered SolutionsJP Morgan · Different team · LinkedIn, Apr 2008

"I have worked with Rick Hollandsworth over 6 years at Pershing. He is very well organized, produces genuine creativeness in his designs, consistently demonstrates the ability to remain focused, and maintains utmost professionalism under tightest deadlines. He is a true assets to any group that he joins."

Vladimir WinecoorSenior VP UX | UI Designer / Motion DesignerBNY Mellon · Same team · LinkedIn, Mar 2008

"I worked with Rick on many projects over the years. Rick worked as a visual and multimedia designer. I found that Rick's abilities extend to many aspects of multimedia design, including visual elements, digital sythensis, transformations and blending of different media, etc. Rick helped produce training materials, web site designs, and also helped with overall branding strategy. It's been great working with him."

Bijan MarjanSenior Technical Project ManagerBNY Mellon · Different team · LinkedIn, Mar 2008

"Rick worked on our User Experience Team within the Business Strategy division and I had the pleasure of working with Rick for 6 months. During this time, he was a dependable team member who contributed innovative ideas and used sound design practices."

"He was always cheerful and willing to assist with any task. In addition, Rick was motivated and interested in learning."

"I would not hesitate to recommend Rick as a User Experience Professional."

More on LinkedIn ↗

Let's talk.

Open to Staff, Principal, Lead and Director product design roles, and to consulting engagements. Available to travel for meetings and events as needed.

Email
rick.hollandsworth@outlook.com
Phone
+1 (201) 404-5031
LinkedIn
rickhollandsworth ↗
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